—Spearheaded a comprehensive rebrand initiative, revitalizing an acclaimed German eyewear house. Created a captivating visual language, new logo, and an engaging video series. Resulted in a revived youthful identity, expanding the brand’s appeal for a fresh wave of strategic collaborations.
—Orchestrated all productions, encompassing both product and lifestyle content for website, social media, advertising, lookbooks, trade shows, and point-of-sales. Managed art direction, project briefs, team assembly, talent casting, location scouting, budgeting, and meeting deadlines. Immediately elevated HN's public presence and fortified our market position, as seen in increased demand from accounts for these materials as well as higher click-through rates and engagement on social platforms.
—Created and launched "The Art of Geeking" documentary series, a showcase of creative minds from diverse disciplines, revealing how their unique obsessions influence daily life and fuel innovation in their crafts. The series produced engaging content, fostering connections with fellow artists, and broadened HN’s brand appeal; introducing HN’s own craft to a new audience.
—Managed all aspects of social media: planning rollouts and ad campaigns, personally engaging with both B2B and B2C audiences. Produced original music for in-house video content and successfully grew the Instagram account from 0 to 12.6k followers.
—Leveraged personal network, securing product placements with high-profile artists such as Daniel Arsham, Ghetto Gastro, Gunna, Mase, Pusha-T, Sevdaliza, Young Thug and more.
